Regional Marketing & Communications Manager for the American Red Cross of Chicago & Northern Illinois Isis Chaverri has been with the organization for almost three years. Originally from Panama, she immigrated to the United States in 1995.
A Fulbright Scholar, her media and communications background is extensive including overseeing Univision Chicago with over 30 people reporting to her and receiving multiple Emmy awards for her work. Her and her husband are also entrepreneurs, running their own small business for 10 years following her career in news.
She feels Hispanic Heritage Month is a fun and exciting celebration because it emphasizes differences within our cultures while also bringing so many people together.
“It just makes me feel connected,” Isis said.
“It’s a way to honor the different cultures within the Hispanic community because even though we all speak Spanish, we have things that make us different from one another; even within the Hispanic community there are different cultures and think that’s important to highlight.”
Isis shared that seeing how the month is celebrated further emphasizes how the cultural differences between the Hispanic community are some of the things that make it so interesting.
“I’m so proud of my culture and being Panamanian. When you are identified as Hispanic/Latina- it just puts you together with other people who share the same values and cultural commonalities that you do… its just a way to not only celebrate Hispanics as a whole but also what makes us who we are and realize the differences culturally.”
Working at the American Red Cross, Isis is part of the team responsible for sharing the mission and message and activities with the rest of the community. It’s a role that she says has been fulfilling in multiple ways especially with her ability to connect with people of many different backgrounds in often some of their most difficult times.
“What attracted me was that I was going to be able to use my skills to help others. I learned about the many lines of service, and thought this is an organization that is not only well-known and respected, but I would be able to give back. What a better way to give back and use the skills I have than through the Red Cross?”
A meeting at the Chicago headquarters (pre-COVID-19)
In the midst of disasters, Isis says it feels good to be able to help people. During the onset of the COVID-19 pandemic, she was still able to help share how Red Cross volunteers continued to meet the needs of people experiencing disasters of all kinds from home fires to hurricanes to flooding. When Freeport, IL experienced severe flooding a few years ago many people were forced to evacuate their homes, Isis met a woman living in that area who was originally from Puerto Rico and had relocated to Freeport after Hurricane Maria. Faced once again with disaster, Isis said it was nice to be able to bring even the slightest bit more comfort to the woman by not only providing Red Cross services while displaced from her home but also communicating with her in Spanish- something familiar and understandable among a confusing and complex time.
Though Isis goes back to Panama often to visit family and they often visit the US, Isis says the distance is great and she misses them deeply. When family is able to come and visit her here, she says it is a joyous reunion filled with great memories. But Isis says being a part of the Hispanic community within the Illinois community is a connection worth cherishing and sharing.
“We are here to contribute and we want to make our communities a better place…we have very strong family values. We are a very tight-knit community and we can be loud sometimes but we are a lot of fun.”
Written by Communications Manager Holly Baker