(CHICAGO, IL) – PR firm Golin decided the American Red Cross was a cause to “go-all-in” for during its annual “Al’s Day” volunteer activities. The firm created the event in 2009 to honor the founder, Al Golin, and is held each summer around his birthday.
The firm’s main pillar is community service. Golin has big-name clients like McDonald’s so Al likes to give back to the community. He said it is a “wonderful legacy, practicing what we preach.”
Golin’s senior creative manager, Michael Marino said, “A couple years ago, it was a day we all went out and now it’s kind of expanded to a week.”
When a disaster strikes, the vehicles need to be ready to go. The Golin volunteers’ work will allow response teams to respond around the clock to a disaster site, where time is critical.
Christie Dooley works on the digital side of the company and said, “It’s a really nice part of working at Golin because they do have such and emphasis on giving back.”
“You never know when or where a disaster is going to strike so we could all need these services,” he said.
Fran Edwardson, CEO of the American Red Cross of Chicago & Northern Illinois, said the Red Cross’ work force is more than 90 percent volunteers. That’s why the Golin group was such a welcome helping hand.
“It’s great when we can get teams that want to help out,” she said.
Written by: Eleanor Lyon, American Red Cross of Chicago & Northern Illinois Public Affairs Volunteer
Photos by: Gerry Holmes, American Red Cross of Chicago & Northern Illinois Public Affairs Volunteer