Relief for the Rising Sun

Before the American Red Cross rose out of bed last Friday, devastation in Japan had already broken loose. The sun wasn’t even up as I flipped on the news to see bold red headlines and images of people clinging to the remnants of what used to be their own homes swept away by waves and swallowed by cracks in the earth.

I knew it was going to be a challenging day for the Red Cross — a day of perseverance.

We are not alone in anything we do. Just as we stand by victims’ sides for comfort, we have our own partners who we rely on for support despite any daily event.

One of our most trusted partners in times like these, Threadless, never fails to utilize its talent to do good. It was only a matter of hours before we got word the original T-shirt company would donate 100% of proceeds to Japanese relief efforts and honor those affected by including their memory in a design for hope. They literally rose to the challenge faster than we would see Friday’s sun set.

By voting for your favorite t-shirt online featuring Japan, you can help directly, and look pretty cool wearing the winning design at the same time, too.

Just as we stand by Japan in times of crisis and hardship, can you stand to rise in times of relief? We promise it comes in your size.

Written by Katie Wilkes


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